스포츠중계
The upcoming 2026 FIFA World Cup, co-hosted by Canada, Mexico, and the United States, will be the first tournament to expand from 32 to 48 participating nations . This will also herald unprecedented changes in the scale and format of broadcasting.
Increased number of games and broadcast schedule
As the number of participating countries increased, the total number of matches also increased significantly from 64 to 104. This means nearly 24-hour soccer broadcasts throughout the month. While this offers viewers a wealth of entertainment, the time difference presents a potential problem. Due to the time difference with North and Central America, matches will be concentrated primarily in the early morning and early evening hours of Korean time.
Points to watch out for
Host nation, the United States , boasts world-class broadcast production capabilities, honed through events like the Super Bowl. This World Cup promises to see first-person perspective broadcasts, with micro-cameras (body cams) mounted on players' uniforms, extending beyond drone and wired cameras.
Underdog Rebellion: The 48-team format will see many countries making their first appearance in the tournament. The commentators are also preparing extensive data to introduce the tactics and key players of these unfamiliar nations, providing viewers with a new intellectual experience.
Integration with social media: Short-form social media videos will be generated and distributed instantly during live broadcasts. This will create a high-speed broadcast ecosystem where highlights will be broadcast worldwide within 10 seconds of a goal, rather than after the match ends.
This World Cup, the largest in history, is expected to be a showcase of just how spectacular sports broadcasting can become .